High Street Phoenix Mall in Lower Parel, Mumbai organized a ‘Biz Quiz’ with an aim to engage corporates from all sectors. Being a mall that houses premium fashion and retail brands of the world, the quiz was created around fashion, retail, pop culture, brands etc to promote ‘in-mall’ recall. High Street Phoenix partnered with QuizWorks- India’s premier quizzing company – to execute the event. Over 100 teams participated in the event held on July 10th, 2015.
Speaking about the event objective, Raj Dam, Founder, QuizWorks said: “Many corporate houses are based in and around the Lower Parel area. The neighbourhood therefore has a huge corporate crowd. To enhance their brand salience High Street Phoenix wanted to reach out to this community to increase footfalls at the mall. This activity was designed to attract and engage the corporate community.”
To generate pre-event buzz and serve as a registration tool, an online quiz was designed and promoted on FB pages. On the day of the event, participants were divided into teams of two for the preliminary written round. Top three teams from the written round, along with two wild card entry teams, battled it out in the grand finale. Runal Dahiwade, the face of Times Ascent Engineering Mastermind, was the host of the quiz. The event, with a high contestant and audience connect, featured Grand Prize worth Rs. 1 lakh, 2nd prize worth Rs. 60,000 and 3rd Prize worth Rs. 40,000.
The event was promoted through e-mailers, social media channels and poster drive around Lower Parel Area.
Here’s a glimpse!